Great Examples of User Experience Design - Part 2
The digital world is becoming increasingly customer-facing. Businesses are having to step up their game to gain coveted traffic to their website—with many different tactics being employed to get customers to their web page and get them to stay.
Sometimes it is the little things, like content loading times, that completely disengage users. A recent study showed that 39% of individuals would stop engaging with content when the images won't load or the loading time takes too long. Even more interesting, If a website needs more than three seconds to load, 40% of people will leave the website.
That means that a little bit of savvy user experience (UX) design goes a long way. Let’s take a look at the next best three UX design examples so that you can keep potential customers coming to your web page and mitigate them from going.
Make Everything Readily Available
The key to making your webpage’s content readily available is by ensuring that your message is accurate, and that it lives in the most intuitive place on your page.
Keep it relevant to your clientele, making sure to translate how your product or service caters to their needs and adds value. Oftentimes, when someone is looking for something specific online, they are most likely using the words that make the most sense to them to describe the product they need. If your company’s website content description and product aren’t in sync, then you’re bound to lose customers. This is dually beneficial as it helps to utilize SEO, helping to bring more web traffic to your website.
You can take this a step further and use automation and the multitude of tools available to better decipher what your clientele is looking for when they visit your website. Smart defaults are available on many engines that can use the person’s current location or even ask customers a preliminary question to help them better navigate your webpage.
A great example of readily available content is Yelp, whose app and website use a combination of helpful filters and reviews to help their clientele navigate through the most relevant content to them.
Give Your Technology The Human Touch
It is important to give your website a face, whether that be an actual one or a branding mechanism that makes you recognizable. When choosing the visage of your business, brand yourself with clarity and digestibility top-of-mind.
A great example of a business that has done this in a user-friendly way (emphasis on the friendly) is MailChimp. Mailchimp gives their web application a face and a personality through their mascot Frederick von Chimpenheimer IV (or Freddie for short). Freddie almost acts like a teammate when using the Mailchimp app, bringing humor and personality to the sometimes monotonous task of email marketing—manifesting a personal connection with users.
What is more, Mailchimp sets standards with the way they deliver their innovative UX design and copy, further promoting their brand. There are many widgets integrated into their webpage to help guide their users along and avoid pain points and a myriad of choices of email templates to help users do their job better.
Translate Credibility
A trust badge is a symbol on a web page that verifies users that the page is legitimate and that all their data is collected through secure third-party service providers. Going further than certifying the web page, a trust badge goes a lot further when it comes to giving your clientele peace of mind. It was found that 48% of respondents said that trust badges reassure them that the site is secure and trustworthy.
Be strategic about where you place your trust badge so that users can see it during important phases of the sale cycle, like the check-out process. Positioning the badge on your home page so that it is visible right from the start of a visitor’s journey on your website and then maybe again on the sale page to help make them feel secure through their buying process.
Numerous studies have found a positive correlation between trust badges and increased sales conversions, and could furthermore be a cart abandonment solution.
A PwC survey of 15,000 consumers found that almost 80% of American consumers say convenience and speed are among the most important factors to a good customer experience. Making everything readily available to incoming clientele is first and foremost, but keeping them can come down to translating your business’s human touch and credibility. Keeping all three of these things in mind will help you to put your best foot forward when it comes to the digital representation of your company via your website.