Great Examples of User Experience Design - Part 1
There are 4.8 billion internet users around the world today, equating to almost 61% of the world’s total population. What is more, internet users have increased by more than a quarter of a billion since this time last year, registering a year-on-year growth of close to 6%.
Intentional and strategic UX has the potential to raise online conversion rates by as much as 400%, and 74% of people are likely to return to a website if it is optimized for mobile. In a monetary sense, this translates to every $1 invested in UX, a return between $2 and $100 is cultivated. In the following blog, we will outline three of the best UX design examples and the key takeaways for them so that your business can have an exemplary website experience.
Keep it Simple
The first question a business owner should always ask themselves is, what does my business say about me? Furthermore, is my business’ webpage presenting the value of itself by accurately displaying its purpose?
Purpose can be translated simply; the trick is to remove all of the unnecessary noise from your business’s landing page and get to the point. Does it inform visitors what exactly your company can do for its customers?
Streamline your web page’s layout with John Maeda’s Laws of simplicity—reducing, organizing, positioning, creating context, adding meaning, and saving time—in mind. In other words, remove all the bells and whistles and KISS (Keep It Simple, Stupid).
A great example with plenty of track record is The Google Search Engine landing page that has stayed pretty much the same since 1998, proving the old adage—if it isn't broken, don’t fix it. More isn’t always better, and the more simply you use to display the answers to your client’s questions, the better.
Personalize UX
Rather than making customers wade through all of your options, see if you can’t segment your webpage into intuitive options by what a person might be searching.
Target your audience to the best of your ability, giving them the right messaging for the right product so that you can translate value upfront. This makes the average internet browser, whether a lookie Lou or somebody who came to your website specifically, more likely to stay with you.
The Product value proposition should always be succinct and clear. One great example is Nike’s main navigation page, which offers users numerous different ways to search the webpage for the content they’re seeking—based on gender, new releases, sales, product lines, and more.
You can give your website unique personalization by understanding users’ purchasing habits, through previous carts or search history, and showcasing those or “commonly bought together” items when they come to your page. By having an individual register a profile to your website, it is even easier to ensure the content is relevant, e.g. by having a constantly updated “Picks for you” offering.
Consistency Across Devices
Analyze who and how your traffic is coming to you—from where, on what device, how long the average visit time is, etc. All of this data is valuable insight for you to fine-tune your website’s output to customers on various devices.
Make sure the same content is available on both a laptop and an iPhone, but format the most intuitive for the different platforms. What looks good on a safari web browser does not necessarily make sense on an iPhone. Speed and top-notch performance are imperative here: one or two seconds can make all the difference in getting a customer or not.
This is where the concepts of mobile-optimized vs. web-optimized come into play. Web-optimized can be more large-format, with more bits and bobs such as a friendly chatbot to help customers and more options spelled out on the page. Whereas for mobile-optimized, single-column layout, simple navigation that is “thumb-friendly”, and smaller image file sizes are essential.
QuickBooks, is a great example of a company that has figured out how to work seamlessly on any device. Depending on the user, the platform grants access to key financial data from a desktop, laptop, smartphone, or tablet in an intuitive way, helping businesses reach greater success.
Nowadays, the digital market is saturated, with a number of products with similar features that solve the exact same problem. In order for businesses to gain an edge in the escalating value of the digital interface, the user experience (UX) needs to be a top priority for companies to assimilate to the new business environment.