Forbes: The Imperative Of Well-Being-Driven Strategies—And How To Get Started
Hangar 75 CEO Ian Wilding's recent article ‘The Imperative Of Well-Being-Driven Strategies—And How To Get Started’ was published on Forbes.com.
Summary of Article
In a recent Forbes Councils article, Ian Wilding, CEO of Hangar 75, explores the importance of well-being-driven strategies for brands in today’s business landscape. He argues that integrating well-being into core business practices can lead to significant commercial and societal benefits. Wilding emphasizes that a brand’s commitment to enhancing the well-being of all its stakeholders—including customers, employees, suppliers, and investors—can drive loyalty, engagement, and sustained growth.
Wilding outlines a holistic approach to well-being that includes physical, mental, and emotional health. He suggests brands prioritize well-being in their products and services, citing examples such as Apple’s Screen Time feature and mindfulness apps like Headspace and Calm. Additionally, he stresses the importance of comprehensive employee well-being programs, highlighting companies like Google and Salesforce as leaders in this area.
The article also extends well-being initiatives to suppliers and partners, advocating for ethical sourcing and transparent supply chains. Patagonia is noted for its commitment to fair labor practices and environmental sustainability. Wilding also emphasizes the role of investors in well-being strategies, highlighting the significance of ESG (Environmental, Social, and Governance) criteria in investment decisions. He cites Unilever’s success with purpose-led brands as evidence that well-being can drive financial performance.
Wilding presents a strategy for implementing well-being-driven practices, which includes:
Assessment and Benchmarking: Evaluate current initiatives and benchmark against industry leaders to identify areas for improvement.
Stakeholder Engagement: Engage continuously with stakeholders, including customers, employees, suppliers, and investors, to understand their well-being needs and expectations.
Integration into Core Strategy: Ensure well-being is a fundamental aspect of the brand’s identity, influencing product development, marketing, and corporate policies.
Measurement and Reporting: Establish metrics to measure the impact of well-being initiatives and report regularly to ensure transparency and accountability.
Continuous Improvement: Regularly review and update strategies to ensure they remain effective and responsive to changing societal needs and business landscapes.
By prioritizing stakeholder well-being, brands can enhance customer loyalty, market performance, and corporate reputation, positioning themselves as leaders in ethical and sustainable business practices while driving social progress and economic growth.
The full article can be viewed here.
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